Opening New Avenues for Innovation and Partnership across Airxcel’s Family of Brands
WICHITA, Kan., Nov., 04 2025 – Airxcel®, a leading provider of RV components, announced an organizational realignment designed to strengthen collaboration and drive growth. The move leverages proven synergies between MCD Innovations and United Shade, further strengthening Airxcel’s ability to deliver innovative solutions and exceptional value to RV manufacturers and consumers.
Effective November 1, Craig Weddle, General Manager of MCD Innovations, will now report directly to Marc Brunner, President of United Shade, Dicor Products, and Vixen Composites.
“By more closely aligning MCD Innovations and United Shade, we aim to increase operational flexibility, expand our reach in the market, and foster greater innovation through shared expertise”, said Brunner. He added, “These changes will help us better serve our OEM partners, dealers, and end customers, positioning Airxcel’s window covering brands for continued market leadership and long-term success.”
Anthony Wollschlager, CEO and President of Airxcel, added, “This strategic move is about harnessing the collective strengths of our brands to benefit OEMs, dealers, and RV owners. We’re committed to creating greater value across our portfolio and investing in the future of the window coverings business.”
About MCD Innovations: MCD Innovations is the leading manufacturer of RV rollers shades, having pioneered the movement to modernize the style and performance of RV window treatments since 2003. Proudly located in McKinney, Texas, MCD Innovations joined the Airxcel family of brands in 2016. MCDInnovations.com
About United Shade: United Shade specializes in window shades for the RV, manufactured housing, and marine industries with product lines that include more than 20 styles of pleated shades, wood blinds, RV skylight shades, and first aid kits. UnitedShade.com
About Airxcel, Inc.: Airxcel is the leading designer, manufacturer and distributor of the most critically functional products for the RV industry. Headquartered in Wichita, Kansas, the Airxcel family of brands includes 17 companies with 14 facilities across the U.S. and Europe. Airxcel.com
Contact: Airxcel Marketing, Mary Bourassa, 7755 Miller Dr., Frederick, CO 80504. 720-826-9226; [email protected].